Discover the essence.
As expert moderators, Debbie and Julie are skilled at getting to the essence of what drives perceptions, and discovering what students, parents, alumni, donors, faculty and staff, and other key audiences truly value about your institution.
We regularly conduct in-person and online focus groups and in-depth interviews to explore perceptions, motivations, expectations and reactions to potential messages and creative concepts.
"Through the use of focus groups and web surveys, the Discovery Collaborative was able to provide us with the actionable research findings we needed to successfully guide our process to completion."
Phil Weiler
Senior Director, Office of Communications
University of Oregon
