University of Portland
Brand Identity Research / 2006 – 2007
Seeking to broaden its appeal, the University of Portland looked to Discovery Collaborative to help identify the aspects of their institution that truly set them apart from competitors.
Discovery Collaborative conducted quantitative and qualitative research among key audiences, including current and prospective students, parents, alumni, business leaders and guidance counselors, to support the University's development of a new brand platform, visual identity, and targeted marketing efforts.
The University of Portland used the results of our research to develop a new identity system that includes an award-winning viewbook and new website.
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