University of Oregon
Brand Identity Research / 2008 – 2009
The University of Oregon (UO) wanted to better articulate its core strengths to a broader set of audiences. Discovery Collaborative conducted a multi-phase research study, which began with qualitative research among current students to identify attributes, benefits, and values associated with the UO that would aid in developing positioning and messaging strategies.
Our partner agency on this project, Fleishman-Hillard, developed a series of institutional and audience-specific messages that Discovery Collaborative tested quantitatively among current students, prospective students, alumni, parents and faculty/staff.
With its new brand platform, the UO now has a clear understanding of how to communicate the key aspects of its unique and compelling brand.
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